Major Google Algorithm Updates:
RankBrain – 2015 From here Google became a bit AI-type. If someone searched a strange query, then Google started understanding its logic instead of just matching keywords. 👉 What to do? Write like a real human being. Clear language, no nonsense. Answer the user’s question in a straightforward manner. Medic Update – 2018 This took the case of health and finance websites. Those who were writing wrong content or without the name of an expert, their trust went down. 👉 Advice: Now it has become necessary to show the author’s name, background, sources – everything. BERT – 2019 BERT started understanding the context. If the meaning of prepositions and grammar is changing in a sentence, then Google starts understanding it. 👉 Do this: Use simple and natural language. Do not confuse the reader. Core Web Vitals – 2021 Now Google also looks at page speed, interaction time and layout stability. Slow site = ranking down. 👉 Fix: Get good hosting, compress images, and keep the design clean...